Top of The News
by Todd Wasserman
As a Prime member, I'm a bit of an under-spender. But Amazon is apparently revving up to get me to spend more. In 2020, it became the world's largest advertiser. Read the whole story
by Sarah Mahoney
The fast-casual chain is teaming up with Make-A-Wish Foundation for a month-long promotion. Read the whole story
SERVICES
by Tanya Gazdik
Jeff Charney's new company will focus on idea-first marketing instead of the more traditional campaign-first marketing. Read the whole story
WINE
by Les Luchter
With "edgy double entendre," brand aims to appeal to environmentally conscious millennnials, Gen Z-ers who care about California soil where Dirty Minded's grapes grow. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The curated, integrative experiences focus on wellbeing, says Vinay Shahani, Lexus vice president of marketing. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
A callous corporate email from an Applebee's exec has gone viral, underscoring the restaurant industry's growing inability to build employer brands. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
The winners will be honored at the Marketing: Automotive conference during the New York International Auto Show on April 13 at the Javits Center … Read the whole story
by Ray Schultz
Merchandise sales have exceeded those of 2019, but show a certain flatness, the NPD Group reports. Read the whole story
by Wendy Davis
Intuit deceives consumers by claiming in ads on television, YouTube and other social media services that the TurboTax online tax software is free, the … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Two-thirds of email marketers say their strategies have been impacted by MPP and GDPR. HubSpot reports on how they are adapting. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
We -- as news consumers -- are the ones that continually ignore the stories that matter in favor of gossipy tidbits. The slap is … Read the whole story