Top of The News
by Todd Wasserman
Since a majority (66.9%) of Gen Z-ers receive fewer than 20 emails a day according to one study, marketers using this channel would seem to have less competition. Read the whole story
RESTAURANTS
by Steve Ellwanger
It's the first advertising campaign for the 87-year-old chain since it was acquired in 2021 after declaring bankruptcy. Read the whole story
HOLIDAY
by Les Luchter
Molson Coors/Coca-Cola's Topo Chico hard seltzer opens a pop-up Swap Shop truck in NYC where consumers can trade Cinco merch for brand's margarita flavor. Read the whole story
CONSUMER PACKAGED GOODS
by Todd Wasserman
The ad features moms in fatigued states, attempting to go to work and feed their babies while experiencing the tiredness of new motherhood. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Electrify America provided 1.45 million customer electric vehicle charging sessions in 2021, compared to a mere 268,000 charging session in 2020. Read the whole story
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by editor
KFC logo rebrand mentioned in a recent story featuring a clean-shaven Colonel Sanders was for a short-lived promotion in France only. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Tuft & Needle hopes to change the conversation about mattresses, playing up the emotional benefits of sleep rather than product details. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
It's a good lesson, showing how two vehicles can look similar but behave differently on the road thanks to what's under the hood. Read the whole story
by Fern Siegel
The work, which builds on the agency's "No Apologies" effort in 2021, underscores how wrong it is to accept monthly pain. Read the whole story
by Steve McClellan
The effort, from Grey Canada and Tank WW, envisions what Toronto, Montreal and New York might look like if what's happening in Ukraine happened … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Fifty-nine percent of marketers believe it's a fallacy that some customers are more valuable. That may explain why only 25% of firms have achieved … Read the whole story