Top of The News
by Todd Wasserman, Staff Writer
The company is promoting Tropicana Crunch, a honey almond cereal that it wants people to drink with orange juice. Read the whole story
MOBILE
by Les Luchter
T-Mobile will lock in a "forever" price of $50/month for its broadband customers -- what CEO Mike Sievert calls "every ISP's worst nightmare." Read the whole story
RESTAURANTS
by Steve Ellwanger
Amid soaring demand for digital and drive-through orders, the chain will create a "digital Third Place" with an emphasis on blockchain assets like NFTs. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The position entails leading the strategy and operations of the Genesis House and brand studios, including marketing plan development and execution. Read the whole story
by Todd Wasserman
The ad presents Ford and its workers as stalwart "get-it-done" types to contrast with Musk, who, it's suggested, is merely a dilettante. Read the whole story
PETS
by Sarah Mahoney
TikTok stars celebrate new dog moms and the pooches who "are our therapists, and our comedic relief," says company's director of content. Read the whole story
RESEARCH
by Tanya Gazdik
The results are derived from corporate survey submissions from companies with at least 750 employees in the United States. Read the whole story
by Ray Schultz
Although the study finds consumers prefer paper mail to email and texts, that only includes customer mail -- not ad mail where the goal … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Government-vetted trademarks are too high a bar, and BIMI is working to broaden usage. Read the whole story
COMMENTARY
by Grace Farag
Marketers and brands have an ethical responsibility to think about how their messaging lands, especially in times of conflict and crisis. Read the whole story