84-year-old Kraft Macaroni & Cheese is changing its name to "Kraft Mac & Cheese" and rolling out a new logo and noodle smile. Read the whole story

The athleisure brand, scooped up by Levi Strauss & Co. last year, is opening a month-long pop-up in Los Angeles. Read the whole story

Suit alleges that companies mention "'Mayim Bialik CBD Gummies,' 'Mayim Bialik Smilz gummies,' 'Mayim Bialik CBD Oil,' none of which in fact exist." Read the whole story

"It's really about building awareness and passion amongst audiences we wouldn't regularly be able to reach from more traditional advertising," says Mini's Rah Mahtani. Read the whole story

Simply Spiked Lemonade is an offshoot of Coke's Simply, which is simply the number one SOFT lemonade brand in America. Read the whole story

Brand says, "NFTs have raised the profiles of both art and artist, and we believe the same can happen in the luxury automotive space." Read the whole story

"But in the metaverse, this is Tony the Tiger on DMT. You can't just port your brand assets over. You'll need to dimensionalize it … Read the whole story

Frank Zazza, known as the father of product placement, talks about the evolution of ad measurement, his plans for Web 3.0, and what brands … Read the whole story

A federal appellate panel has granted Meta's request to review a trial judge's decision allowing advertisers to proceed with a class-action over allegedly inflated … Read the whole story

Aside from creative work, Liquid Agency handled Varicent's entire brand and media strategy. Read the whole story