So does Mondelez International -- which has also prioritized the "renovation" of its 121-year-old Milka brand of chocolates, with an "upgraded taste profile." Read the whole story
Horizon Media finds concern about the riskiness of travel has declined alongside concern over COVID-19. Read the whole story
The new collaboration, exclusively on Instagram, encourages people to spend more time in nature. Read the whole story
Women ask their men to "pucker up" and sample their lips, prepped with lip glosses containing the taste of wing sauce. Read the whole story
Previously, Arlo was "focused on lower-funnel activities to drive sales," SVP Lily Knowles tells "Marketing Daily." Read the whole story
It's not just about sustainability anymore. Inflation is pushing more young shoppers toward used apparel. Read the whole story
The model includes recycled materials, as well as features to help customers camp longer by conserving resources such as water. Read the whole story
Things are messy at FDA, which first banned sales of e-cigs from Juul Labs. Juul then sued, and FDA ban was blocked. Read the whole story
B2B and B2C marketers agree on the best times to send marketing emails -- but to varying degrees, Hubspot reports. Read the whole story
For instance, before sending a tweet, ask ourselves "Who is this for? Does it need more context? What am I trying to achieve?" Read the whole story
Marketers are spending freely on technology this year, judging by the Martech Replacement Survey from Martech. Of companies polled, 21% have replaced their … Read the whole story