"Odor elimination" claims for Febreze home-fragrance products were challenged by Glade marketer S.C. Johnson & Son Inc. Read the whole story
With this iteration, Walmart claims to be winning the AR arms race, offering ultra-realistic images of how clothes fit. Read the whole story
Ford's Lincoln division also used the show to unveil the 2023 Lincoln Corsair compact SUV, which has segment-first features. Read the whole story
Slightly more suprising study findings: Pharmacy customers seek "genuine trust" in their interaction. Read the whole story
Retailers hope to make fresh connections with Latinx shoppers, with curated selections highlighting different regions, styles and flavors. Read the whole story
Wendy's first rolled out its breakfast menu nationwide in early 2020, just weeks before the COVID-induced lockdown. That launch was a hit. Read the whole story
The effort, which debuts Sept. 18 during NFL Sunday Night Football on NBC, features Fleetwood Mac's 1987 hit, "Everywhere." Read the whole story
Most likeable ad: The "All Together Now" commercial for Guinness, set in a pub, that launched in the walkup to Saint Patrick's Day. Read the whole story
I'm baffled by why advertisers are not banding together more strongly to drive out at least some of our industry's questionable behaviors. Read the whole story