Top of The News
by Sarah Mahoney, Staff Writer
JC Penney has got its post-Sephora beauty formula ready to roll, moving into 600 locations. Read the whole story

PHARMA
by Les Luchter
A multifaceted campaign largely targeting the opioid-addicted begins in a state where a reported 3,000 people die from that cause annually. Read the whole story

HOSPITALITY
by Todd Wasserman
The property, under Airbnb's OMG category, is promoted with a spot featuring the '60s song "Mashed Potato Time." Read the whole story

AUTOMOTIVE
by Tanya Gazdik
If the vehicle calculates a potential crash risk, Ford SYNC can alert drivers by the in-vehicle screen showing graphics of pedestrians or bicyclists. Read the whole story

WINE
by Steve Ellwanger
The company is working on "a complete repositioning and a whole new marketing campaign" for its Layer Cake brand. Read the whole story

HOLIDAY
by Sarah Mahoney
A new survey finds America is in the mood to get its boo back on, with $10.6 billion in spending. Read the whole story
by Steve Ellwanger
To celebrate brand's status as official oatmeal sponsor of the NFL, it sought to present comedic characters and situations. Read the whole story

COMMENTARY
by Tanya Gazdik, Staff Writer
About 78% of consumers in the Detroit Designated Market Area purchase vehicles made by the Detroit Big Three, according to vehicle registration data compiled … Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
The supplement brand launches its first campaign since joining the Unilever fold. Read the whole story

COMMENTARY
by Todd Wasserman, Staff Writer
Updating Meta's progress in attaining its long-term goal to become the unifier of disparate digital worlds to the metaverse. Read the whole story

COMMENTARY
by Ray Schultz, Columnist
Consumers are willing to share their email address for personalized shopping benefits, but it varies by age and other factors, according to a study … Read the whole story