If approved, the settlement would require Celsius to modify its advertising and labeling, including removal of the "No Preservatives" claim. Read the whole story
What if returning your negative self-talk was as easy as trading in a gift you didn't like? Read the whole story
For one: Focus Features decided to roll out posters for its film "The Northman" without using the film's title. Read the whole story
The activation is part of the brand's strategy to connect with a new generation of consumers, says Mercedes-Benz's Monique Harrison. Read the whole story
Nature Made is switching to an emotional, lifestyle-based ad approach instead of its previous pharmacist testimonials about product benefits. Read the whole story
Standing 6-7 feet tall and weighing more than 500 pounds collectively, the statues features more than 300 Goodyear-branded tires. Read the whole story
For Goodwill Industries -- and thrifters everywhere -- "Get Organized" month is marketing magic. Read the whole story
National Association to Advance Fat Acceptance's board chair explains the results of fat bias in marketing and the media. Read the whole story
Publishers face many challenges, from privacy to the death of print. Here's a year-end wrap-up. Read the whole story
The 30-second spot, produced by BBDO New York, will air during the third commercial break in the second quarter, part of a month-long immersive … Read the whole story
Most consumers have purchased on social platforms despite the challenges, GoodFirms reports. Read the whole story