Main drivers of spirits growth have been premium versions in whiskey and tequila categories, ready-to-drink cocktails and the return of drinking in bars. Read the whole story
Viewer results from USA Today's Ad Meter and iSpot.tv show marketers can't go wrong with dogs, dancing animals and celebrities. Read the whole story
Sharing the spotlight with Palmer are the official Starry characters Lem and Lime. Read the whole story
Oula, whose clinics combine midwives' and doctors' care, debuts OOH campaign with stickers affixed to two Big Apple staples: subways and sidewalks. Read the whole story
"We've been working really hard to elevate the brand in a more premium kind of way, but also create a very strong distinctiveness," says … Read the whole story
Who couldn't use a little more self-love? Target is introducing a flood of affordable products, many from Black-owned and inclusive brands. Read the whole story
With the new Michael Strahan Custom Made to Measure Suiting Program, the retailer courts special-occasion dressing, even as more men dress casually. Read the whole story
Kia also continues to make steering wheel locks available at no cost through local law enforcement agencies, subject to available supply. Read the whole story
TIkTokkers document the failings of McDonald's automated order-taking technology. Read the whole story