Top of The News
by Sarah Mahoney
With the limited-edition iMPOWER collection, the still-transforming department store hopes to dial up its style credibility. Read the whole story
SPORTS
by Tanya Gazdik
Brands are planning a variety of in-person and remote marketing activations related to sponsorship of the NBA All-Star Weekend. Read the whole story
QSR
by Todd Wasserman
Wendy's is bringing back its Crispy Panko Fish sandwich on Feb. 20, two days before Lent begins. Read the whole story
HEALTH AND BEAUTY AIDS
by Les Luchter
Such "green"-sounding terms as "botanicals" can be red flags to alert consumers that brands are using GMOs, according to the Non-GMO Project. Read the whole story
COMMENTARY
by Steve Ellwanger
The five newbies were Beiersdorf, Ferrara, sports/hydration brand Prime, Ghost energy drink and Scrub Daddy cleaning products. Read the whole story
by Joe Mandese
Like any good fighter, the answer is better reach, and Pritchard said P&G has a goal of achieving 90% to 100% using better data … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Marketing emails should not be written by ChatGPT. It takes a human being to communicate with another human being. Read the whole story
COMMENTARY
by Joe Mandese
Fun fact: I actually struggle with headlines. But when I began drafting this column after reading "The New York Times" column about one of … Read the whole story