Top of The News
by Sarah Mahoney
The mall retailer, still No. 1 in the intimates biz, is fortifying its reinvention and defending its share with diverse marketing approaches and a shakeup in apparel. Read the whole story
TOBACCO
by Steve Ellwanger
Tobacco giant Altria Group said today will pay a hefty $2.75 billion -- and potentially another $500 million -- for NJOY Holdings Inc. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Some of the influencers appear in the final broadcast spot and social media content. Read the whole story
BEVERAGES
by Steve Ellwanger
Powerade's brand reformulation included the fact that it now has 50% more electrolytes than competitor Gatorade Thirst Quencher. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Is ChatGPT a tool that marketers should embrace -- or a job killer? How about both? Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
After decades of answering the same "What should I wear to my daughter's wedding?" questions, Allison Kaplan finally figured out a business model to … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Materazzo will receive the honor April 5 during a Q&A with MediaPost Automotive Editor Tanya Gazdik at the MediaPost conference during the New York … Read the whole story
COMMENTARY
by Nina Stanley
The right thing for brands to do is to voluntarily price their products based on what they are, not who they're for. Read the whole story
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by Ray Schultz
Most emails link to the carrier tracking page, Shippo reports. Read the whole story
by Fern Siegel
A new campaign by Movistar telecommunications denounces homophobia, transphobia and biphobia. Read the whole story
by Richard Whitman, Columnist
The veteran soldier, Ilia Samoilenko, lost an eye and an arm in the fighting and returned to fight again. He's always had a passion … Read the whole story