Top of The News
by Sarah Mahoney
The sporting goods giant, which just notched record sales, is rolling out a new campaign celebrating how teams build character, confidence and futures. Read the whole story
HEALTH
by Steve Ellwanger
Sequence offers telehealth consultations and doctor-approved prescription drugs such as the very popular Ozempic. Read the whole story
APPAREL
by Sarah Mahoney
As Adidas' wrestles with its post-Yeezy dilemma, its new leader promises double-digit growth and new zip for its flailing lifestyle division. Read the whole story
BEVERAGES
by Steve Ellwanger
Both companies hope coffee systems equipped to brew over ice will help to increase household penetration amid a growing preference for iced. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"We wanted to show the stories that few get to witness: the lesser-known athletes, scientists, engineers, artists, musicians and makers," says GM's Tarshena Armstrong. Read the whole story
ARTIFICIAL INTELLIGENCE
by Todd Wasserman
Marketing firm SOCi announced that it will use ChatGPT to help Jersey Mike's respond to customer comments and reviews. Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
"Everyone Wins" gift bags, distributed to actor and director nominees, include everything from gift certificates for lipsuction procedures to samples of flavored "intimate" wipes, Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Overall retail sales increased by 6.9%, Mastercard SpendingPulse reports. Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
How can brands better serve a pissed-off public? For one, monitor social media carefully. Read the whole story
COMMENTARY
by Greg Dolan, Op-Ed Contributor
Retail media networks have the power to be a valuable sales driver for brands. However, to maximize their investment, brands need to do their … Read the whole story