Top of The News
by Sarah Mahoney
MikMak's latest benchmark study on e-grocery commerce reveals Walmart and Target are the brands in most shopper's baskets. Read the whole story
CONSUMER PACKAGED GOODS
by Steve Ellwanger
But attorneys representing patients who have ovarian cancer and mesothelioma are calling the settlement of $8.9 billion "woefully inadequate." Read the whole story
by Sarah Mahoney
Piper Sandler's semiannual survey also sees a shake-up in footwear. And the Willow Project is intensifying environmental concerns. Read the whole story
HEALTH AND FITNESS
by Les Luchter
New CMO Karina Kogan wants to move into "storytelling" mode, first with more investments in video and "down the line" with OTT and TV … Read the whole story
by Todd Wasserman
Branding experts shared their perspective and reactions to new logo designs for Pepsi, Nokia and Fanta. Read the whole story
BEVERAGES
by Steve Ellwanger
The "Stay Focused" brand platform is based on consumer research the company conducted into what consumers want from energy drinks, according to Nutrabolt CMO. Read the whole story
by Fern Siegel
The target audience is IT and security leaders, cloud architects and security professionals in large national businesses anxious to protect data. Read the whole story
by Fern Siegel
The goal is to raise awareness about the dangers of alcohol consumption and driving, especially during Easter Week, when car trips escalate. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Staffing requirements will be lowered to run an agency or a marketing department, because the foundation will be available in a fraction of the … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The biggest issues are frequency of communications, lack of timely updates and irrelevance, MoEngage reports. Read the whole story