The two companies aim to develop a "novel botanical drug" to target an undisclosed neurological condition. Read the whole story

With a new brand platform that stars athletes, artists and musicians focused on self-discovery, the skate shoe hopes to recapture Gen Z's attention. Read the whole story

Not everyone is complimentary about Subway's sandwich with a Cadbury Creme Egg filling, a limited giveaway in the U.K. on Good Friday. Read the whole story

At the end of March, Reuters reported that Clorox is seeking to sell off its four money-losing supplement brands, including Natural Vitality and NeoCell. Read the whole story

The program, which begins with a soft launch at the VW booth at the New York International Auto Show, officially kicks off on Earth … Read the whole story

The pact includes the creation of a "Calm Cabin" package with tools to help calm the sensory systems of autistic children and adults. Read the whole story

Private label's biggest dollar shares are in refrigerated whipped toppings (57%) and milk (51%). Read the whole story

The client, West Coast University, hopes the campaign takes the conversation beyond education in healthcare, to demonstrate the power of care as a "value … Read the whole story