Top of The News
by Sarah Mahoney
Mattel is firing up the Barbie furnace for the feature film, which it expects to "drive significant halo for the Barbie brand." Read the whole story
MEDIA
by Tanya Gazdik
Feuer, who was most recently editorial director at UCLA, influenced multitudes of journalists over the years. Read the whole story
TOBACCO
by Steve Ellwanger
In campaign by Minnesota Dept. of Public Health, the dorky Norm character stands in stark contrast to news reports chronicling the dangers of vaping. Read the whole story
FOOD
by Steve Ellwanger
Hot-sauce brand Truff developed three limited-edition sauces whose labels bore likenesses of movie's characters. They sold out in two days. Read the whole story
PHARMA
by Les Luchter
The ad buy "cost a small fraction of what it would cost us to do a broadcast commercial," according to Acorda Therapeutics CEO. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Kia's Russell Wager called the EV9 "the latest evidence of our brand's transformation." Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
With sales up 13%, the fabled clothing brand is leaning into its D2C strengths, finding new ways to get people talking. Read the whole story
by Fern Siegel
From 46th Street to 56th Street, a pink carpet marks the route of the "Maisel Tov" campaign, a chance for fans to celebrate their … Read the whole story
by Fern Siegel
In the ad, Lively pairs Betty Buzz Tonic Water and Aviation Gin, claiming its the best dual since cheese and mac. Read the whole story
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by Richard Whitman, Columnist
The Lions award is bestowed on someone who has made a significant and positive difference in the world. Chouinard is being recognized for his … Read the whole story
COMMENTARY
by Karlene Lukovitz
Nearly two thirds (61%) of all U.S. TVs are smart TVs - up from 45% in 2020. Read the whole story