MediaPost Publications - Marketing Daily 06/30/2023

by Sarah Mahoney

A new index based on 600 leaders worldwide uncovers worrisome gaps in marketing impact, alignment and investment. Read the whole story

RESEARCH
Crayola, Lysol, Dove Top Brands For Gen X
by Tanya Gazdik
Lego, ranked 45 on the list, has also been particularly successful in marketing its product to both Gen-Xers and to the children of Gen-Xers. Read the whole story
AUTOMOTIVE
BMW Partners With Guggenheim For Art Car
by Tanya Gazdik
Other artists who have created BMW Art Cars include Frank Stella, Roy Lichtenstein, Andy Warhol, Jenny Holzer, Jeff Koons, Cao Fei, and John Baldessari. Read the whole story

COMMENTARY
Behind The Campaign: EduBurdie Addresses College Students' Mental Health
by Les Luchter, Staff Writer
EduBirdie's Avery Morgan discusses an OOH campaign that draws attention to academic burnout through four murals placed in the New York metro area. Read the whole story
COMMENTARY
Keebler Steps Out of the Dark With 'Magic Is Here'
by Sarah Mahoney, Staff Writer
After a 15-month hiatus, Keebler is deploying Ernie and the Elves again, focusing on fun summer activities. Read the whole story
'National Geographic' Lays Off Last Remaining Staff Writers: Reports
by Ray Schultz
Publication also cuts back on photo expenses and is shutting down its audio department. Read the whole story
Podcast Audiences Think AI Will Improve The Experience
by Ray Schultz
They believe AI will influence every aspect of their listening, including advertising, Acast reports. Read the whole story
Dotdash Meredith Pulls InStyle Article After Ad Inquiry
by Ray Schultz
National Advertising Division questions ad for "Reese Withspoon-approved" eye cream. Read the whole story
COMMENTARY
How Brands Can Benefit from Figma's New Product Launches
by Sam Osheroff, Op-Ed Contributor
Figma is proving to be much more than a design tool, evolving into a platform built for the entire product development team. Read the whole story