This year's games will draw record viewership and ignite fan fever -- and marketers hope to benefit from the frenzy. Read the whole story

"We wanted to go beyond a simple point system by developing exclusive in-app experiences," Del Taco's CMO tells "Marketing Daily." Read the whole story

The effort includes "How Far We've Come," a campaign film documenting the history of women's football and Hyundai Motor's support of the sport. Read the whole story

The tongue-in-cheek ads poke fun at advertising tropes such as the over-the-top, sun-soaked retro fun of "Blueberries at the Beach." Read the whole story

At the Minneapolis event, the brand served sustainable cocktails incorporating local ingredients like Minnesota honey, dried flowers, and snap peas. Read the whole story

The program features a partnership with Hawaii-native actress and singer Auli'i Cravalho, who is sharing tips alongside the Sheba brand on her Instagram. Read the whole story

The retailer wants to win over the back-to-college crowd by turning dorm essentials into trendy TikTok animation. Read the whole story

"Our goal is to shed a light on those who work in cocktail and bar spaces, who show love through service to their customers … Read the whole story

Woodbury will be responsible for driving creative work that influences the brand's culture and sustains its market position. Read the whole story

Discord came in second to TikTok in terms of LGBTQ people of color feeling the safest and most secure, followed by Instagram and YouTube. Read the whole story