Brands from Aldo to Zara are getting in on the glitz of the Barbie blitz. Here's a few, including beauty brand NYX. Read the whole story

The few tie-ins in the QSR/restaurants category were announced with little of the pink-glittered fanfare of other collaborations with the Warner Bros film. Read the whole story

Without an official tie to the movie marketing blitz, Bright Cellars "leaned into a key element" of Barbie brand: the color pink. Read the whole story

Consumers are loading up on private labels and holding back on discretionary grocery purchases. And consumer cutbacks are "flattening" the retail calendar. Read the whole story

The campaign is targeted toward technologically minded Gen Z and millennial drivers, says OnStar's Laura Thornton. Read the whole story

Lowe's is rolling its partnership with Petco into 300 rural locations, putting the DIY chain in closer competition with Tractor Supply Co. Read the whole story

Marking its 75th anniversary, the awareness campaign called "We {Journey} Together" resulted in a 60% increase in website leads generated. Read the whole story

Adobe is launching a video series on social channels, "The Beautiful Game," in which Women's World Cup legends answer questions about themselves. Read the whole story

The International Healthcare Summit will feature discussions on "medical innovation, education, and medical expertise, in various fields and modalities." Read the whole story

"Our mission is to be the most loved baby lifestyle brand in the world." The 30-year-old Munchkin brand of baby and toddler products proclaims … Read the whole story