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"We're doing a lot of work on the awareness-to-trial conversion process [and] what consumer touchpoints are required," explained Patrick Lockwood-Taylor, Perrigo CEO. Read the whole story
BEERTilray Brands, reportedly the world's' largest cannabis company with its own craft beer portfolio, says buy will aid "our diversification strategy." Read the whole story
COMMENTARYThe sportswear company just dropped a 90-second ad scripted by AI. And it's not even a little bit terrible. Read the whole story
BEAUTYThe drugstore brand is expanding its Look Forward Project to reach teens. Read the whole story
RADIOThe state that's often the butt of jokes is being left out of a Taco Bell promo -- but for a very logical reason. Read the whole story
APPARELBrand rolled up to the Barbie brand partnership party about a week after the Greta Gerwig blockbuster had its summer-stealing opening weekend. Read the whole story
COMMENTARYGoldstein explains why loyalty programs are a must-have for capturing customer data, and why discount-heavy programs don't make the grade. Read the whole story
Simon & Schuster will operate as a stand-alone private company and will continue to be led by Jonathan Karp, president and CEO, and Dennis … Read the whole story
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To truly appreciate humility's transformative power, we must examine its implications on four crucial aspects of our professional lives: our relationship with failure, our … Read the whole story
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Businesses could harness machine learning to synthesize extensive troves of information, according to an analysis in Mastercard Signals. Read the whole story
