Safety Shot, a supplement that "has not undergone formal clinical validation," reportedly contains "scientifically proven ingredients that stop your body absorbing alcohol." Read the whole story

The retailer is repositioning itself as the source of creative inspiration, celebrating pop-culture trends as much as hard-core crafters. Read the whole story

That's the claim in the brand's first major campaign since 2020, where a group of kids questions one mom's seemingly eerie culinary chops. Read the whole story

Brand was responding to young consumers' increasing demands for "better-for-you alcohol options," company claims. Read the whole story

The consumer contest is part of marketing for the chain's recent introduction of more menu items containing avocado, such as the Avocado Bacon Burger. Read the whole story

Even as CMOs at the largest companies increase spending, they're paring back labor costs and agency investments. Read the whole story

CPG Insider spoke with advertising experts regarding the review, what Papa John's is missing in its advertising, and what appears to be a renewed … Read the whole story

The Books & Literature vertical topped the list in conversions and other measurements, Omnisend reports. Read the whole story

A week after CEO Linda Yaccarino boasted about its brand-safety gains, a new report finds X Corp. has been monetizing ads on a pro-fascist, … Read the whole story