
BEER
by Danielle Oster
In brand's latest research, "over 40% of ... Bud Light lapsed buyers declared that they are now ready to come back," said CEO. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
Gen Z purchase interest and attitudes toward EVs are less positive than millennials', per Getwizer. Read the whole story

FOOD
by Danielle Oster
The campaign brought kids' imaginative ideas to life -- from pretzel swords in peanut butter stones to mozzarella submarines navigating choppy waters. Read the whole story

INSURANCE
by Les Luchter
Eric Trott, Premera Blue Cross VP, referred to "a more human approach" as opposed to other health plans "promoting table stakes attributes." Read the whole story

AUTOMOTIVE
by Tanya Gazdik
The shoe's semi-transparent mono-mesh material incorporates a recognizable flash of Bugatti Blue, inspired by the color of early Bugatti Grand Prix cars. Read the whole story

ENTERTAINMENT
by Laurie Sullivan
As it celebrates its 100th anniversary, Disney on Wednesday launched its holiday campaign focused on the power of wishes. Read the whole story

CONSUMER PACKAGED GOODS
by Sarah Mahoney
The D2C brand knows that 80% of millennial men struggle with confidence. The company thinks Richard Barker, hypnotist to the stars, can help. Read the whole story

QSR
by Teresa Buyikian
To help promote the scholarship, Taco Bell's Coin Drop in-app game will return on Giving Tuesday (Nov. 28) through Dec. 11. Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
Against a backdrop of sales decline, the retailer plans to entice holiday shoppers with an atmosphere that's warm, welcoming and affordable. Read the whole story

COMMENTARY
by Teresa Buyikian
"Resurrecting the Spongmonkeys now ... marks the resurgence the Quiznos brand is making today," says Brent Philip of the rodent-like mascots with human teeth … Read the whole story