DIRECT-TO-CONSUMER BRANDS
by Sarah Mahoney
With revenues and subscribers declining, the connected fitness company is introducing "Work Out Your Way." Read the whole story
PHARMA
by Les Luchter
Personalization includes tailoring "the treatment either in form factor, in dosage, in composition, in different supplements or ingredients," says CEO Andrew Dudum. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
In a world on edge, the British retailer struck at least three different nerves. It's still a great ad. Read the whole story
FOOD
by Danielle Oster
White Elephant Storefront offers strange gifts like a Tofurky Christmas ornament, a Tofurky-scented candle, and the Howling Wolf Tofurky Moon Tee. Read the whole story
RESTAURANTS
by Teresa Buyikian
A new online video marketing series features student athletes like University of Alabama's Jihaad Campbell and his fave Cinn-A-Stack. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The automaker will provide three Blade-branded Mercedes Maybach vehicles for luxury ground transfers in New York-area airports. Read the whole story
COMMENTARY
by Teresa Buyikian
Burger chain partners with DreamWorks Animation to promote '"Trolls Band Together" with milkshakes and a Trolls-themed experience specially for West Hollywood Shack. Read the whole story
by Fern Siegel
BBDO LA created 15+ spots targeting both English and Spanish-language speakers. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Did SEOs ruin the internet, as a recent post claims? Nope. Millions of websites have been optimized by SEOs to make the internet a … Read the whole story
by Fern Siegel
The rebrand respects Ronzoni's 108-year heritage while evolving with the times, as the upcoming marketing campaign will reflect. Read the whole story