Online sales neared $10 billion, reports Adobe Analytics, a record. Read the whole story

Shoppers at two Los Angeles-area malls can activate the augmented reality experience on their mobile phones via a QR code. Read the whole story

The sporting goods chain posts rising sales and raises its outlook thanks to smart private-label strategies. Read the whole story

"The fact that soda is part of everybody's childhood memories isn't something that just happened," Olipop Co-Founder Ben Goodwin says. Read the whole story

The new ad marks the first campaign for the fintech company in almost two years. Read the whole story

It is the tourism program's first global campaign from creative agency Spark which won AOR duties in July. Read the whole story

Teams need to create Tone of Voice guidelines to help reduce the labor involved in trying to perfect their tone in copywriting. Read the whole story