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Woods thanked the apparel giant's co-founder, Phil Knight, and hinted at "another chapter." Read the whole story
COSMETICSThe cosmetics company is releasing a 15-minute true-crime parody on Amazon Freevee, starring a house full of product-pinching suspects. Read the whole story
FAST CASUALFast-casual chain renames itself for limited-time offering of seasoned bites and a slider made from cauliflower. Read the whole story
AUTOMOTIVEVolkswagen is the first volume manufacturer that will offer Chat GPT as a standard feature. Read the whole story
MOBILEDeveloped by Ogilvy, the campaign will include a 30-second Super Bowl spot during Spanish-language network Univision's first-ever telecast of the Big Game. Read the whole story
AUTOMOTIVEThe campaign extends to Honda social media channels in mid-January with three 15-second videos that use artificial intelligence technology. Read the whole story
FAST CASUALCombos were originally launched in the 1980s, with a new twist now: Extravaganza Combos, in flavors including Strawberry and Blueberry Compote. Read the whole story
CONSUMER PACKAGED GOODSFrito-Lay's campaign features former Super Bowl champs Rob Gronkowski, Marshawn Lynchand and Troy Polamalu, as well as an immersive marketing experience. Read the whole story
COMMENTARYThe D2C stalwart is looking at its 7 million customers differently, moving beyond the 59-year-old grandmother to "Evolvers." Read the whole story
ALCOHOLReversing a five-year pattern, beer should have a return to growth, due largely to renewed interest in light lagers. Read the whole story
- COMMENTARY
In other research from recent CLIK Conference, consumers found smaller, more frequent giving -- rather than one blow-out check -- a better sign of … Read the whole story
