Experts say the beauty company's surprising buy -- how many young women even watch football? -- will likely score big share-of-voice gains. Read the whole story
Rhode Island Dept. of Health urges state's residents to stay home when they're sick, via satirical campaign on connected TV, OOH and social media. Read the whole story
The Cinnabon Footlong Churro is now available for $2, and served warm with Cinnabon's well-known cinnamon and sugar mixture. Read the whole story
Coors Light is giving fans a chance to virtually appear in the vehicle during its Big Game ad. Read the whole story
The biscuits, which the chain says are made from scratch at each location beginning 4 A.M., can be ordered for breakfast sandwiches Feb. 1-14. Read the whole story
"A caaah is a caaah," says actor Matthew MacFadyen, elongating the single syllable in his native British accent at the start of this dashing … Read the whole story
With a rapping vulva and a sassy auntie, the online healthcare provider wants to make women's health more fun. Read the whole story
MediaPost's Marketing: Automotive is accepting submissions for its annual awards recognizing the best in automotive marketing. Read the whole story
The brand is promoting its status as NBA sponsor and All-Star Celebrity Game title partner with a promotional giveaway. Read the whole story
An ad campaign launched Monday from Semrush redefines success and shows marketers how to forge a new path to freedom. Read the whole story
The spot, which doubles as both ad campaign and music launch, runs on CMT. Read the whole story
We don't just drink water, anymore. We "hydrate." And with that distinction comes a host of science (pseudo and real) marketing, branding, health claims, … Read the whole story