CFO called Olay Super Serum "the most successful new serum in the category," with 30% of its users category newcomers. Read the whole story

Carvykti is a two-year-old cancer treatment that genetically modifies and re-infuses a patient's own white blood cells to fight multiple myeloma. Read the whole story

Brand Key's new Customer Loyalty Engagement Index shows brand love doesn't just build share -- it creates market dominance. Read the whole story

The rings, set for 3 Hall of Famers who never won the big game, supposedly feature diamonds created from M&M's peanut butter. Read the whole story

Program members "can earn a reward in as little as one or two visits and have access to the entire menu," says chain's CMO. Read the whole story

"Beverages are undoubtedly one of the hottest menu categories on the global restaurant stage," said Technomic's Aaron Jourden. Read the whole story

Liquid Death's birth story is pure advertising, packaging, and social marketing. Read the whole story

MediaPost's Marketing: Automotive is accepting submissions for its annual awards recognizing the best in automotive marketing. Read the whole story

The experience generates ad content -- the first integration of Gemini AI in Google Ads. The tool has rolled into a beta project, available … Read the whole story

The carmaker said that for now there is no replacement to serve as agency of record and that work is being dispersed to other … Read the whole story