Hardcore is the "hyper-medical, high-tech, even more expensive market," while softcore is "where emotional and social well-being matter most." Read the whole story

The fourth-consecutive Super Bowl campaign from the brand continues its focus on combating food waste. Read the whole story

The popular fitness brand aims for a refresh with a new campaign and updated tech. Read the whole story

The automaker says it remains steadfast in its commitment to a sustainable planet and the well-being of future generations. Read the whole story

Winners of promotion get a lockbox to store their phones, with brand not sharing the combination to unlock it until Feb. 15. Read the whole story

Initial campaign work from Chicago-based Leo Burnett isn't slated to run until 2025. Read the whole story

The Danone Greek yogurt brand's "Hold My Oikos" campaign runs across channels including Paramount+ and NFL streaming platforms. Read the whole story

The Beckhams,the '90s version of Tayvis (a pop star and a footballer!) honestly fudge the details of the Super Bowl in this funny spot. Read the whole story

In latest cybersecurity snafu, VF Corp. exposed data of 35.5 million people. Here's how leaks hurt brands -- and how they can ease the … Read the whole story

Consumers have returned to McDonald's, Chipotle and Panda Express post-pandemic, but many are dining outside of typical breakfast, lunch and dinner times. Read the whole story