Vertex Pharmaceuticals plans to file for U.S. approval by mid-2024 for the drug. If approved, it could achieve annual sales of more than $5 billion. Read the whole story
The dating company's prospects are improving, thanks to higher prices for Tinder, the expansion of Hinge and more ads on its apps. Read the whole story
Hyundai's new 30-second spot "Marty for the Win" features nine-time NHL All-Star Martin Brodeur. Read the whole story
The luxury brand is taking a new #BeYourOwnBOSS campaign to new heights. Read the whole story
The collab drops a "jucier" twist on the iconic tracksuit. Read the whole story
The cookbook's recipes include such items as French toast dippers and quesadilla pizza -- both notably not served at Chuck E. Cheese restaurants. Read the whole story
State Farm Insurance earns an MVP award (most valuable promo) for a 15-second Super Bowl teaser masquerading as a "trailer" for a "blockbuster movie." Read the whole story
Joymode combines ingredients such as L-citrulline, cited in peer-reviewed journals as improving erectile function, for a non-pharma sexual performance booster. Read the whole story
Omni Hotels worked with Google and LiveRamp to drive privacy-focused relevant ads to customers through first-party data. Read the whole story
The spots feature "Groundhog Day" actor Stephen Tobolowsky stuck in a hell-like time loop buying different flavored varieties of Lay's chips. Read the whole story
Amazon announced its new generative AI-powered conversational shopping assistant Rufus Thursday - and reported Q4 2023 earnings, revealing stunning results for its ad business … Read the whole story