The new brand identity campaign is "It's not art. It's Kraft." Read the whole story

Coveralls. With lots of pockets. Read the whole story

The torque-loving inner child is especially obsessed with the Hornet R/T's PowerShot. Read the whole story

The basketball heavyweight's new campaign focuses on encouraging the next generation of athletes. Read the whole story

The brand teamed up with Droga5 for a launch campaign supporting the company's entry into the flavored alcoholic beverage category with its line of … Read the whole story

The DTC wine brand acquisition and management startup added to a brand portfolio that includes Winc and Wine Insiders, boosting data and search capabilities. Read the whole story

CKE recently separated the two brands under its umbrella, spurring the leadership restructure into three segments: Carl's Jr., Hardee's and International. Read the whole story

The children's apparel company wants to win over America's newest generation of parents. Read the whole story

Liquid I.V will sponsor Neon Carnival -- which, most fittingly for the powdered drink brand known for its hydrating qualities, takes place in a … Read the whole story

A complicated combination of pride, guilt, and humor went into the making of this vomit-bag-based chronicle, "The Last Barf Bag." Read the whole story