Top of The News
by Tanya Gazdik
"The partnership comes as other tech giants also venture into sports programming as a way to boost membership," according to Bloomberg. Read the whole story
APPAREL
by Sarah Mahoney
VF Corp.'s rough quarter reveals ongoing challenges for its used-to-be-hot brands. Read the whole story
CONSUMER PACKAGED GOODS
by Danielle Oster
Vital Pursuit is a new portion-controlled frozen food brand line set to launch by Q4 2024. Read the whole story
OLYMPICS
by Sarah Mahoney
The company's moving spot focuses on athletes who have lost their flag, country and home. Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
"Let's Love Every Body" has a message for plus-sized women, who "have been underserved when it comes to healthcare." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
BirdDog Technologies, Mazda's partner on the activation, also recently worked with Polestar and Toyota. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
At MediaPost's own recent Brand Insider Summit for CPGs the topic of celebrity partnership was high on the agenda. As brands struggle to differentiate … Read the whole story
COMMENTARY
by Lisa Singer, Staff Writer
"There are different ways to approach the same problem or challenge and multiple ways could be right because the decision is ultimately a decision. … Read the whole story
by Colin Kirkland
The products being featured align with each virtual store's unique theme -- neon translucent handbags in "So Jelly," for example. Read the whole story
COMMENTARY
by Kyle Hoffman
If there's a lag in loading a product or a glitch when consumers go to check out, online shoppers will go elsewhere. Read the whole story