• by Lisa Singer , Staff Writer, May 23, 2024

Super.com's Divya Ramaswamy talks about learning to say no, rationalizing change, and her newly published second novel.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way. 

“There are different ways to approach the same problem or challenge and multiple ways could be right because the decision is ultimately a decision. What you do after it makes it right or wrong. So I would say, worry about the outcomes less and focus on the process.” Focusing on the process is what led Divya Ramaswamy to be super.com's VP of Growth, something she recommends to anyone just starting out. She goes on to advise those pursuing a career, to choose areas you’re good at, and then allow others to help you learn what you don’t know along the way. In this episode of Brand Insider: BTS, she explains, it’s about building yourself into what you want to be. Divya opens up about the moment she realized not everything is worth fighting for, especially if the conflict is between her peace of mind and everything else...you can probably guess which one wins. She also believes stability and flexibility can work well together, and though a big fan of consistency, this complex data maven isn't afraid to try new things. You can watch the entire conversation here: