• by Teresa Buyikian , Yesterday

While water cooler talk is a daily occurrence in most any office, Svedka’s new campaign taps a fan favorite actor from “The Office” to make the cooler itself the topic of conversation.  

The Russian vodka brand recently released Svedka "Vodka Water," the brand’s first ready-to-drink beverage with vodka, spring water and fruit flavors sold in a unique transparent can.

To promote it, the brand created a five-foot tall, limited edition Svedka Vodka Water Cooler, which dispenses both hot and cold water, as well as chilled Svedka Vodka Water. 

The cooler is outfitted with an oversized transparent glass replica of the Svedka Vodka Water's can, which replaces the classic blue water cooler jug.

The hot and cold water are served via a traditional tank, while a side tap pouts Svedka Vodka Water directly from the giant glass replica can.

“The water cooler has always been where people connect and share what's happening,” said David Binder, senior brand director at Svedka. “When we introduced [Svedka Vodka Water], we challenged expectations around what a ready-to-drink cocktail could look like. The Svedka Vodka Water Cooler continues that idea by reimagining another familiar icon through the lens of transparency, creating something that's unexpected … and built to bring people together.”

Svedka tapped actor Craig Robinson, known for his iconic role of Darryl on "The Office," to help promote the cooler via video posts on the brand’s socials, such as seen here.

Five limited edition coolers -- including an eight-pack of Svedka Vodka Water -- go on sale for $90 each at 9 a.m. CST on July 31 via Flaviar at svedka.com/watercooler.

One of the five purchasers will also win a personalized video message from Robinson, which will be delivered alongside the cooler.