- Valpak Will Give Cash Prizes To Drive Performance, Plans Data And Analytics Support
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
Valpak announced Monday that 1,000 consumers will find a $10 cash pri ...
- Walmart+ Becomes Valpak's First Premier Plus Advertiser
Inside Performance, Laurie Sullivan - Wednesday, December 7, 2022
Walmart+ in December became the first advertiser to use Valpak's Premier Pl ...
- Instacart Promotions In Ad Manager Expand Campaign Options For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 30, 2022
About 5,500 brands now have access to Coupons, and Stock Up &am ...
- Google, Rakuten, Shopmium Give Consumers Reasons To Shop
Inside Performance, Laurie Sullivan - Tuesday, November 1, 2022
Coupons and rebates are making a strong comeback. Here are three wa ...
- Valpak Gets Into Data Business
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
Valpak has launched an advertising service that converts the outside back ...
- Retail Loses Billions To Unauthorized Coupon Use, Clean.io Reports
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 17, 2022
Third-party companies like Honey, RetailMeNot and Capital One Shopping are impacting affilia ...
- Most Consumers Will Share Email Address For Coupons: Study
Email Marketing Daily, Ray Schultz - Monday, October 10, 2022
Email is a top channels for finding out about coupons -- seco ...
- Pandemic Shifted Shopping Habits For 73% Of Millennials, Study Finds
Digital News Daily, Colin Kirkland - Wednesday, September 14, 2022
A study of millennial shopping habits and trends finds millennials now ...
- Millennials Go Shopping, Mostly On Their Phones - And They Like Discount Emails
Email Insider, Ray Schultz - Wednesday, September 14, 2022
Millennials do almost all of their e-commerce buying online, more than th ...
- Friendly Fraud Costs Businesses Billions Of Dollars: Study
Email Marketing Daily, Ray Schultz - Friday, August 19, 2022
Fraudulent abuse of coupons and promotions is now so widespread that retaile ...
- Microsoft Bing Adds Price History, Coupons, Ethical Ratings To Shopping Searches
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 11, 2022
Bing has added search results that show product price history, available coupo ...
- Economic Challenges Persist, But Consumers Still Spend
Inside Performance, Laurie Sullivan - Friday, July 15, 2022
Rakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-a ...
- Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2022
SKUx wants to change the way promos are delivered and redeemed. Develope ...
- Microsoft Advertising AI Determines When Purchases From Searches Return Cash Back
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2022
Microsoft Ads now offers a full cashback program tied to search ...
- Here's How Kroger Precision Marketing Relies On Data To Build Out Its Media Business
Data & Programmatic Insider, Laurie Sullivan - Monday, April 25, 2022
Kroger Precision Marketing increasingly has become a consideration for advertisers to b ...
- Brands Revisit Ad Strategies As Inflation Leaps To 8.5%
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 13, 2022
Rising prices cost families about $296 per month, Moody's Analytics says, forci ...
- System1 Acquires Coupon Code Search Engine CouponFollow
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 4, 2022
System1 announced today the acquisition of coupon code search engine CouponFollow f ...
- Email Whiplash: Consumers Are Stressed By The Sheer Volume Of Messages
Email Insider, Ray Schultz - Wednesday, February 23, 2022
Online shopping is the main inbox activity -- especially among women, Edis ...
- Few Consumers Want Grocery Coupons On Social Media
Research Intelligencer, - Tuesday, December 14, 2021
Email is the most popular way that consumers want to receive money-savi ...
- Email Joy For The Holidays: Most Shoppers Prefer It As A Channel
Email Insider, Ray Schultz - Wednesday, October 13, 2021
Consumers welcome email messages from brands they shop with or plan ...
- Wildfire, Which Powers Microsoft CashBack, Raises Millions In Funding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 6, 2021
Wildfire Systems, a financial technology platform powering white-label reward and loyalty program ...
- Promo Giant Inmar Unveils Plan To End 'Coupon Fraud,' Touts New Technology
MediaDailyNews, Joe Mandese - Thursday, February 11, 2021
Inmar Intelligence has announced plans to "end coupon fraud" by 2024. T ...
- Bing, Rakuten Rebates -- And All The Data That Comes Along With Them
Inside Performance, Laurie Sullivan - Monday, November 16, 2020
Rebate submission allows brands to map customers to their location, purchase, spe ...
- New Tool Supports Personalization Across Owned And Paid Media, Company Says
Email Marketing Daily, Ray Schultz - Monday, September 21, 2020
RevTrax is offering a product that helps brands determine whether consumers a ...
- SEO Expert Jumps From Vivid Seats To CouponCabin
Inside Performance, Laurie Sullivan - Friday, May 29, 2020
Bryson Meunier this week became SEO director for the local coupon sit ...
- Savings United Helps Publishers Find Success With eCoupons
Publishers Daily, Melynda Fuller - Tuesday, December 24, 2019
Success is measured according to several metrics in combination with the lev ...
- Coupons: Digital, Mobile Still Haven't Dethroned Print
CPG Insider, Karlene Lukovitz - Friday, July 12, 2019
Use of digital, mobile is growing -- particularly among younger cohorts ...
- California Considers Amending New Privacy Law
Digital News Daily, Wendy Davis - Monday, July 8, 2019
The California senate judiciary committee is expected Tuesday to consider amendments th ...
- News Corp. Puts Below-The-Line Marketing Unit On The Block
MediaDailyNews, Joe Mandese - Tuesday, June 18, 2019
News Corp. this morning announced it is putting News America Marketing ...
- Liveclicker Offers Personalized Coupon Delivery Tool
Email Marketing Daily, Ray Schultz - Friday, April 12, 2019
The delivery tool, LiveCoupon, allows brands to send email coupons based ...