- New Tool Supports Personalization Across Owned And Paid Media, Company Says
Email Marketing Daily, Ray Schultz - Monday, September 21, 2020
RevTrax is offering a product that helps brands determine whether consumers a ...
- SEO Expert Jumps From Vivid Seats To CouponCabin
Search & Performance Insider, Laurie Sullivan - Friday, May 29, 2020
Bryson Meunier this week became SEO director for the local coupon sit ...
- Savings United Helps Publishers Find Success With eCoupons
Publishers Daily, Melynda Fuller - Tuesday, December 24, 2019
Success is measured according to several metrics in combination with the lev ...
- Coupons: Digital, Mobile Still Haven't Dethroned Print
CPG Insider, Karlene Lukovitz - Friday, July 12, 2019
Use of digital, mobile is growing -- particularly among younger cohorts ...
- California Considers Amending New Privacy Law
Digital News Daily, Wendy Davis - Monday, July 8, 2019
The California senate judiciary committee is expected Tuesday to consider amendments th ...
- News Corp. Puts Below-The-Line Marketing Unit On The Block
MediaDailyNews, Joe Mandese - Tuesday, June 18, 2019
News Corp. this morning announced it is putting News America Marketing ...
- Liveclicker Offers Personalized Coupon Delivery Tool
Email Marketing Daily, Ray Schultz - Friday, April 12, 2019
The delivery tool, LiveCoupon, allows brands to send email coupons based ...
- Catalina Marketing Files For Chapter 11 Bankruptcy Protection
Mediapsssst, Richard Whitman - Wednesday, December 12, 2018
Best known for its cash register coupons, the firm filed for Chapt ...
- D2C Goes Omni: HelloFresh's Next Level
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
It doesn't change recipes as frequently as subscription does. It's a one-o ...
- Email Helps Drive Retail Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, July 10, 2018
Email is good at generating ideas, but ranks behind coupons and dire ...
- Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 19, 2018
Catalina, a digital media company focusing on shopper data and personalizing discoun ...
- Chatbots Enter The Coupon Market
Connected Thinking, Chuck Martin - Tuesday, November 21, 2017
The old coupon is getting a new technology. Enter the coupon chatbo ...
- Amazon Granted Patent To Identify, Counter Online/In-Store Price Comparison
Search & Performance Insider, Laurie Sullivan - Friday, June 16, 2017
The patent, initially filed in 2012, describes a "physical store online shoppi ...
- Adobe Builds Engine To Manage, Serve Promotional Offers Across Media, Devices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2017
The Offer Management platform is one of seven prototypes that debuted ...
- CPGs Struggle To Move 'Share Of Shelf' And Other Metrics Online
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2017
The purchase of online grocery items has begun to increase, with 4 ...
- Loyalty Most Powerful Email Promotion, Shipping Least
Email Marketing Daily, Jess Nelson - Monday, March 13, 2017
Nearly one in three emails during the 2016 holiday season contained ...
- Consumers Spending More, Looking For Deals
Marketing Daily, Aaron Baar - Saturday, October 15, 2016
Don't discount good old coupons as a tactic. Nearly three-quarters of consume ...
- Mobile Coupon Users On The Rise
Research Brief, Jack Loechner - Tuesday, September 6, 2016
The number of adult mobile coupon users in the US rose near ...
- Data Suggests Early, Mobile, Search Top Trends For Holiday Shopping
SearchBlog, Laurie Sullivan - Wednesday, August 24, 2016
Marketers will need to become more serious about knowing their customers th ...
- Retailing Evolutions
Research Brief, Jack Loechner - Thursday, July 21, 2016
One of the key marketing evolutionary steps revolves around the integration ...
- Are Father's Day-Themed Campaigns Successful?
Email Marketing Daily, Jess Nelson - Wednesday, June 15, 2016
Father's Day-themed emails have a lower open rate than general emails, accordi ...
- Mobile Makes Sense For Younger Shoppers
Mobile Insider, Gavin O'Malley - Tuesday, June 7, 2016
Hard as it may be for aging consumers to understand, mobile te ...
- Bluetooth Beacons To Spike Digital Retail
Research Brief, Jack Loechner - Friday, June 3, 2016
New data from Juniper Research has found that spending on digital reta ...
- Mobile Makes Sense For Younger Shoppers
MoBlog, Gavin O'Malley - Monday, May 23, 2016
Hard as it may be for aging consumers to understand, mobile te ...
- Target's Cartwheel Coupon App Debuts, More Serious Approach To Savings
Mobile Marketing Daily, Ben Frederick - Monday, April 4, 2016
Target announced that its Cartwheel coupon app now has access to digit ...
- Digital Coupons Becoming Core Promotional Element
Research Brief, Jack Loechner - Wednesday, February 17, 2016
According to a recent Whitepaper from Jupiter Research, as retail becomes ...
- Beacons Drive Mobile Coupons; 58% Redeem In Under 2 Minutes
MobileShopTalk, Chuck Martin - Wednesday, February 10, 2016
Beacons are driving mobile coupons and redemption rates are on the ris ...
- Inmar Acquires Willard Bishop, Pushes Deeper Into Real-Time Retail Insights
Real-Time Daily, Joe Mandese - Thursday, January 21, 2016
Consumer promotion and coupon transaction processor Inmar is diversifying deeper into consum ...
- FSI Coupon Incentives Continue To Grow
Research Brief, Jack Loechner - Thursday, January 21, 2016
According to a new study from Kantar Media, consumers were offered mo ...
- Don't Clip Coupons; Download Them
Research Brief, Jack Loechner - Monday, January 4, 2016
According to Linkable Networks, in a study commissioned to Forrester Consulting ...