- Mobile Makes Sense For Younger Shoppers
MoBlog, Gavin O'Malley - Monday, May 23, 2016
Hard as it may be for aging consumers to understand, mobile te ...
- Target's Cartwheel Coupon App Debuts, More Serious Approach To Savings
Mobile Marketing Daily, Ben Frederick - Monday, April 4, 2016
Target announced that its Cartwheel coupon app now has access to digit ...
- Digital Coupons Becoming Core Promotional Element
Research Brief, Jack Loechner - Wednesday, February 17, 2016
According to a recent Whitepaper from Jupiter Research, as retail becomes ...
- Beacons Drive Mobile Coupons; 58% Redeem In Under 2 Minutes
MobileShopTalk, Chuck Martin - Wednesday, February 10, 2016
Beacons are driving mobile coupons and redemption rates are on the ris ...
- Inmar Acquires Willard Bishop, Pushes Deeper Into Real-Time Retail Insights
Real-Time Daily, Joe Mandese - Thursday, January 21, 2016
Consumer promotion and coupon transaction processor Inmar is diversifying deeper into consum ...
- FSI Coupon Incentives Continue To Grow
Research Brief, Jack Loechner - Thursday, January 21, 2016
According to a new study from Kantar Media, consumers were offered mo ...
- Don't Clip Coupons; Download Them
Research Brief, Jack Loechner - Monday, January 4, 2016
According to Linkable Networks, in a study commissioned to Forrester Consulting ...
- Amazon Predictive Search Grabs 87% For U.S. Holiday Comparison Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2015
Apparently a push in advertising is paying off for Amazon during t ...
- Beacon-Triggered Coupons to Hit 1.6 Billion a Year
Connected Thinking, Chuck Martin - Tuesday, December 8, 2015
Mobile shoppers often are looking for deals and it looks like mo ...
- Krispy Kreme Video Functions As Scannable Coupon
Marketing Daily, Karlene Lukovitz - Tuesday, December 8, 2015
The campaign targets consumers 25 to 54 who are past purchasers ...
- Link Mobile Ads to In-store Purchase With Mobile Coupons
Research Brief, Jack Loechner - Monday, November 16, 2015
While mobile advertising can be an effective way for companies to rea ...
- OtherLevels Brings Machine Learning To Email For Improved Targeting, Engagement
Email Marketing Daily, Jess Nelson - Tuesday, November 10, 2015
OtherLevels today announced the launch of a new customer engagement marketing platfo ...
- Springbot Adds New Feature To Track ROI For Promotional Campaigns
Email Marketing Daily, Jess Nelson - Friday, November 6, 2015
Springbot, an ecommerce marketing platform, on Thursday announced a new coupon manageme ...
- Even Coupons Have Gone Programmatic
Programmatic Insider, Tyler Loechner - Wednesday, July 29, 2015
News America Marketing's announcement that it has partnered with OwnerIQ to devel ...
- Consumers Want Convenience Of Mobile Coupons
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2015
The mobile wallet brings context to coupons. Brands can use Apple's Passbo ...
- 65% of Millennials Don't Purchase by Mobile
MobileShopTalk, Chuck Martin - Monday, July 6, 2015
For all the emphasis on appealing to millennials, the group doesn't se ...
- Valassis, RSi Partner To Measure Sales Impact
MediaDailyNews, Erik Sass - Wednesday, July 1, 2015
Valassis is joining forces with Retail Solutions, Inc. to help retailers a ...
- Coupons A Source Of Profit, Not Marketing Expense
Research Brief, Jack Loechner - Monday, June 29, 2015
According the Electronic Retailing Association blog by Greg Sheppard, CEO of Affilia ...
- Consumers Don't Want To 'Pay' With Data, New Study Suggests
PolicyBlog, Wendy Davis - Thursday, June 4, 2015
Americans might use loyalty cards for discounts, or surf the Web throu ...
- RetailMeNot Accuses Mary Kay Of Trying To Suppress Free Speech
Daily Online Examiner, Wendy Davis - Friday, May 22, 2015
Mary Kay's recent lawsuit against coupon aggregator RetailMeNot marks an attempt ...
- Jolly Time Campaign Encourages 'Unplugged' Popcorn Time Together
Marketing Daily, Karlene Lukovitz - Tuesday, April 28, 2015
Starting April 28, consumers can share their ideas and stories about wa ...
- Schick Creates 'Comfortopia' On The Onion
Marketing Daily, Karl Greenberg - Friday, April 24, 2015
As with last year's "Schick Xtreme Comfort Games" campaign, the new effor ...
- Valpak Unveils Coupon App For Apple Watch
MediaDailyNews, Erik Sass - Wednesday, April 22, 2015
Digital coupons are coming to Apple Watch courtesy of Valpak, which ...
- Mary Kay Sues RetailMeNot Over 'Fraudulent' Coupons
Daily Online Examiner, Wendy Davis - Monday, March 16, 2015
Cosmetics company Mary Kay has sued coupon aggregator RetailMeNot for allegedly perpetrati ...
- Even Coupons Have Gone Programmatic
RTBlog, Tyler Loechner - Monday, March 16, 2015
News America Marketing's announcement that it has partnered with OwnerIQ to devel ...
- GM's AtYourService Program Connects Marketers To Local Search In Cars
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 6, 2015
General Motors will roll out a new wireless service this year th ...
- Reese's Social Campaign Stars Jeff Foxworthy; Includes In-Store Texting
Marketing Daily, Karlene Lukovitz - Friday, January 2, 2015
The Hershey's candy brand, which sponsors several college football events, has creat ...
- OnStar's AtYourService Puts New Spin On 'Marketing Vehicle'
Marketing Daily - Top of the News, Thom Forbes - Monday, January 5, 2015
There may still be a few places on earth where consumers can ...
- Coupon App Users & the Search for Discounts
MobileShopTalk, Chuck Martin - Tuesday, December 30, 2014
The mobile coupon crowd is looking for deals. With the addition ...
- Holiday Stress Prompts Significant Sacrifice
Research Brief, Jack Loechner - Friday, December 19, 2014
According to BeFrugal's new survey, the holiday season causes stress in ov ...