Target's Cartwheel Coupon App Debuts, More Serious Approach To Savings

Target announced that its Cartwheel coupon app now has access to digital manufacturer’s coupons. The service had been in testing for a few weeks, but is now official.

The move marks a more serious orientation toward saving than was previously available to Cartwheel users. Digital manufacturer’s coupons stack on top of other Target/Cartwheel specific deals, though they are only single-use for the most part.

The Cartwheel app can also communicate with beacons in-store to deliver recommendations and specials to savvy shoppers.

Manufacturer deals are usually dollar amounts off, as opposed to percentage savings that Target normally offers on products in-store.

Target has  partnered with coupon database Quotient to provide these offers, instead of setting up deals directly with manufacturers.

Mobile recently overtook print for coupon searches, according to a recent study from RetailMeNot and Placed. The report says that 43% of consumers look for coupons on mobile apps, compared to 36% who use print resources.

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Coupons are the most popular form of savings that customers use. Three in five consumers actively search for coupons as opposed to other promotions, and 40% of consumers search for coupons on mobile apps.

In-store, 75% of consumers surveyed used at least one app to assist in their shopping experience.

On the other hand, Quad/Graphics reports that millennials spend more time with print coupons and direct mail than with mobile coupons and push notifications. The ability to turn the myriad offers they receive every day frustrates marketers that want to engage with them.

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