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  • Viewers Prefer Live Mobile Video For Rio Olympics by Ben Frederick (Mobile Marketing Daily on 08/02/2016)

    Hi John,As requested: 48% had used their devices to view olympics content in the past. 33% of respondants said that they were very likely to watch Rio Olympics content on a device, and 44% said that they were somewhat likely. 53% of respondents said they were going to watch on a smartphone (as opposed to using it as a second screen or watching on a tablet).The survey was conducted from July 18-22, and respondents were from across the US, with 92% were between the ages of 19 and 51. 63% of them were male.

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