Articles by Benjamin All articles by Benjamin

• Google's In-App Searches Will Make In-App Ads More Accurate in MoBlog on 09/02/2016
  

  Google, the search company that knows all your passwords, shopping preferences, and pertinent medical and financial information, announced this week that it's building a search function into its app that will allow it to search through other apps on your phone. Being able to identify shopper intent -- how and why users use certain apps -- is valuable information that will help advertisers be more accurate with their ads.

• AppsFlyer Partners With Tencent For Attribution Solution in Mobile Marketing Daily on 08/31/2016
  

  AppsFlyer will be the first global third-party tracking system on Tencent's social ads platform. It will be able to tap into the extensive reach of apps like WeChat, as well as others.

• Jeff Jones Drives Uber As New President in Mobile Marketing Daily on 08/30/2016
  

  Former Target CMO Jeff Jones will replace Uber's President and first hire, Ryan Graves, it was announced today. Graves will remain at Uber as a "resident entrepreneur and builder,"

• Google Removes 'Mobile-Friendly' Tag in Search Rankings in Mobile Insider on 09/06/2016
  

  Google has announced a couple of updates to its mobile search results, including downgrading sites that show mobile interstitial ads.

• AppLovin Looking At Potential $1.5 Billion Buyout  in Mobile Marketing Daily on 08/29/2016
  

  Ad network AppLovin has been courted by a yet-to-be-named Chinese buyer that may be willing to buy the startup for $1.5 billion, it was reported last week. AppLovin has had particular success with mobile ads, doubling its revenue from 2014-2015 and hitting over $200 million.

• Google Wallet Allows Automatic Bank Transfers With New Update in Mobile Marketing Daily on 08/26/2016
  

  Google announced that its Wallet product (not Android Pay, that's different) will now allow direct bank transfers from peer-to-peer (P2P) transactions, as opposed to storing up cash in an app-specific pocket and then manually sending it to the bank.

• WhatsApp To Share Your Data With Facebook Now in Mobile Marketing Daily on 08/25/2016
  

  WhatsApp announced some new updates to its privacy policy and terms and conditions today, which showed that the company will begin encouraging users to share their account information with Facebook.

• Google Removes 'Mobile-Friendly' Tag in Search Rankings in MoBlog on 08/24/2016
  

  Google announced a couple of updates to its mobile search results this week, including downgrading sites that show mobile interstitial ads.

• YouAppi Takes On Mobile User Acquisition Fraud in Mobile Marketing Daily on 08/23/2016
  

  YouAppi, a mobile growth platform, announced today that it has incorporated anti-fraud measures into its growth marketing platform, OneRun.

• MediaBrix Brings In $6.5 Million To Ramp Up Programmatic, Hires New President in Mobile Marketing Daily on 08/22/2016
  

  The company has hired Richard Kosinski, previously the U.S. president of video advertiser Unruly, the recent News Corp acquisition, was its first president and global CRO.

Comments by Benjamin All comments by Benjamin

• Viewers Prefer Live Mobile Video For Rio Olympics by Ben Frederick (Mobile Marketing Daily on 08/02/2016)
  

  Hi John,As requested: 48% had used their devices to view olympics content in the past. 33% of respondants said that they were very likely to watch Rio Olympics content on a device, and 44% said that they were somewhat likely. 53% of respondents said they were going to watch on a smartphone (as opposed to using it as a second screen or watching on a tablet).The survey was conducted from July 18-22, and respondents were from across the US, with 92% were between the ages of 19 and 51. 63% of them were male.

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