AppsFlyer, a mobile analytics company, has announced a partnership with Chinese mobile advertiser Tencent. The alliance will allow AppsFlyer’s mobile attribution analytics to apply to Tencent’s social ads.
AppsFlyer will be the first global third-party tracking system on Tencent’s social ads platform. It will be able to tap into the extensive reach of apps like WeChat, as well as others.
“This partnership with Tencent Social Ads opens up myriad possibilities for app marketers and developers looking to grow in China, while enabling us to expand our footprint in Asia and globally as well,” stated Elad Masiach, VP partner development at AppsFlyer.
AppsFlyer will be able to tap into the massive user base of Tencent’s platform to run app install ads. That user base includes Weixin and WeChat, which have 800 million monthly active users (MAUs) combined, QQ, an instant messaging service with 900 million MAUs, and more Tencent properties including QQ Music, QQ Browser, Myapp and others.
“Campaign measurement from a trusted and objective third-party is absolutely necessary for the growth of any platform,” stated Masiach.
Mobile marketers using AppsFlyer will be able to run cohort analysis, retention reports and get full-funnel reporting and OneLink smart deep-linking to analyze the results of their campaigns on the various social platforms.
Attribution is still a major hurdle for many mobile marketers, and as Chinese Internet giants begin to branch outside of their borders, they will need accurate measurements to meet the demands of a global market hungry for their users.