In its ongoing battle to take back teen market share from Snap, Facebook is apparently readying a new messaging app for younger users. Citing code contained inside of the Facebook's … Read the whole story
Dubbed Highlights, the Snapchat Stories clone encourages users to create a "highlight reel" of their day with photos and videos -- with the intention … Read the whole story
Pizza Hut continuously engaged fans, offering promotions for online orders using advertising on the Yahoo homepage and Yahoo Sports, as well as extensive native, … Read the whole story
Google said Thursday there were no payouts for the top reward. Google did pay 115 individuals with an average of $2,150 per reward and … Read the whole story
A law firm and a fashion retailer have brought trademark infringement suits against Google over results in the search ads. Read the whole story
Customers of Michaels Stores will get a more personalized experience, thanks to a working arrangement with Acxiom. Read the whole story
Sling TV's new TV marketing campaign "Get Picky" harkens back to the phrase "a la carte TV" all to spur more consumer business with … Read the whole story
One factor driving the success of programmatic is the ability to select the audience you think will be most interested in your ad, and … Read the whole story
Lack of opportunity is the main reason for not having tried virtual reality (VR) or augmented reality (AR), according to a new study. Yet … Read the whole story
Bill O'Reilly would be on television this evening if Mercedes-Benz and other advertisers had not pulled their ads from running during his show. These … Read the whole story
Brick-and-mortar stores are increasingly being closed every day. Store traffic and sales are down, impacting many brands and retailers. Ninety percent of all retail … Read the whole story
Being a fast-follower may not work when it comes to artificial intelligence. That's a potentially huge problem for the vast majority of companies - … Read the whole story
Something interesting is happening. The Instagraming, Snapchatting hipster crowd are readjusting their glasses and peering at something on their screens. It's a communication form … Read the whole story
Well, if you read PJ Bednarksi's "VidBlog" Wednesday, you already know this publication is in transition. In fact, this is the last edition of … Read the whole story
Here are the most effective email personalization tactics from a DMA Webinar featuring Roger Barnette, CEO of MessageGears. Read the whole story