Twitter is giving users of its Apple TV app some new features, including live 360 degree video and Periscope’s Global Map. Along with Apple TV, it added apps for Amazon Fire TV and Microsoft's Xbox One last year.
For each platform, Twitter’s free app features all the live-streaming video Twitter run on its network, along with trending tweets, Vines, and Periscopes.
Consumers don’t need a Twitter account to view any of the app’s offerings -- a move designed to encourage greater engagement.
Hoping to put more of a media spin on its live video efforts, Twitter just announced plans to bring on former Bloomberg executive Todd Swidler to spearhead the business.
Previously, Swidler is credited with launching Bloomberg Media’s digital video news unit and growing its international business as global head of content partnerships.
Twitter recently reported strong user growth during the first quarter of 2017. The social giant said it added about 9 million new users -- making it the biggest quarterly bump in years.
Year-over-year, average monthly active users jumped 6% from 319 million to 328 million, during the first quarter. Among other factors, Dorsey attributed the rebound to better policing of trolls, bullies and other bad actors.
For the first quarter, Twitter reported revenue of $548 million -- down 8% year-over-year. Still, analysts were pleasantly surprised by Twitter’s user growth.