Stellantis North America is integrating marketing, social and digital media, website management, analytics and paid media operations with the goal of centralizing decision making. Read the whole story

Mattress giant Serta Simmons is going back to the basics of relevance, simplicity and consistency. Read the whole story

A lighthearted yet cause-oriented campaign includes an animated lactobacillus -- the strain of good bacteria in Culturelle. Read the whole story

The campaign features brand associates sharing their stories in their own words. Read the whole story

The outdoor retailer is kicking off a multiyear expansion of its ongoing "Opt Outside" campaign. Read the whole story

"Computers have a funny way of vanishing around here," bow-tied prof tells fresh-faced student in latest Apple ad. Read the whole story

Subscribers receive an email announcing the change, effective after the June issue. Read the whole story

For the central image on ads and a parade float, agency Blue Chip drew inspiration from Puerto Rican artists, like Jean-Michael Basquiat and Juan … Read the whole story