Top of The News
by Tanya Gazdik
The company has suffered from genericization, which is when a brand name becomes so well known that it supplants the product itself. Read the whole story

SUPER BOWL
by Sarah Mahoney
For 10 years, the Frito-Lay brand's commercial contest proved outsiders are funnier than ad people. Here's why it's making a comeback. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
Created in partnership with Chicago-based Highdive, the campaign revives a tagline first used 30 years ago. Read the whole story

FAST CASUAL
by Teresa Buyikian
To celebrate, the restaurant has announced that customers will be the recipients of the gifts this year. Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
The mac-and-cheese brand slapped bunny ears on hungry moms, giving away 20,000 boxes in 24 hours. Read the whole story

POLITICS
by Danielle Oster
The three companies are among the sponsors of the Canada Strong and Free Regional Networking Conference 2024 event headlined by Chris Rufo. Read the whole story
by Les Luchter
"Extensive research on how to grow our brand presence...inspired us to meet target audiences where they are" -- like activations at music festivals, says … Read the whole story

BEER
by Teresa Buyikian
The non-alcoholic beer company has launched "Under Your Own Influence," a campaign for what the company calls Sober October. Read the whole story

TOURISM
by Danielle Oster
The state's "Come Experience a State Where Everyone Belongs" campaign is designed to reach LGBTQ+ individuals and families in Florida. Read the whole story