Top of The News
by Sarah Mahoney
With a boost from Beyonce, the apparel company wants to focus on core brands. Read the whole story
CAUSE-RELATED
by Danielle Oster
Home Depot and Lowe's - both headquartered in the region impacted by the storm - were among the brands making sizable commitments to disaster … Read the whole story
PHARMA
by Les Luchter
GSK's ViiV Healthcare, the only pharma firm solely focused on HIV/Aids, sponsors an educational awareness activation at Alabama State University. Read the whole story
WINE
by Teresa Buyikian
Each bottle contains a QR code on the label that, when scanned, leads into an AR experience bringing Universal Studio monsters to life, Read the whole story
BEVERAGES
by Danielle Oster
The brand's Hispanic Heritage Month campaign features recipes from the family of the surrealist artist. Read the whole story
SPIRITS
by Teresa Buyikian
The contest was inspired by the brand's "ugly" eerie skeleton dog mascot Arturo, who figures prominently on the brand's bottles. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Mondelez's retail media team is introducing the "Sour Translator," helping Gen Z make sense of those corporate emails. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
McKinnon plays Susan Toothbrush, who comes "through walls to help people make better decisions about their oral healthcare." Read the whole story
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by Fern Siegel
Three ads feature kids and adults using hello's products and enjoying whimsical responses. Read the whole story
by Steve McClellan
The campaign, released on World Smile Day, addresses a key finding by the app: over 70% of Black men don't smile in their profile … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
For disagree and commit to work, members of the team have to be willing to articulate and advocate for their point of view. Read the whole story