It’s finally time for the ugly dogs of the U.S. to get their day. Or at least for one to win the title of “Scariest Spokesb*tch” and score their owner a LOT of tequila this Halloween season.
This week Mango Shotta, a mango- and jalapeño-flavored tequila, launched its search for an “ugly dog” to serve as “spokesb*tch.” The contest was inspired by the brand’s “ugly” eerie skeleton dog mascot Arturo, who figures prominently on the brand’s bottles.
Per the release, Mango Shotta is seeking “the spiciest-looking mutt to steal the spotlight and become the new face of the brand.” The winner will receive $20,000, a year’s supply of Mango Shotta, jalapeno and mango dog toys and the title of the official mascot of the tequila brand. The brand will feature the pup and owners on its Instagram account for the following year, providing the winners some notoriety and potential social media success.
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“Our cherished Arturo, with his quirky skeleton look, perfectly represents the delightful and often overlooked pups that add a sweet and spicy twist to life," said Charley Costa, brand manager for Mango Shotta, in the release.
To enter, consumer submit a pic of their “remarkably hideous dog” in Halloween costume, to www.MangoShottaSpokesDog.com until Oct. 22. The winners will be notified on Oct. 31.
October is not just for Halloween but is Adopt a Shelter Dog Month as well. As part of the promotion, Mango Shotta will also cover adoption fees for 31 dogs nationwide. Those wishing to vie for the chance to get their adoption fees reimbursed should submit a receipt and a photo of their newly adopted dog, with no costume required, to the same website.
The brand is promoting both contests via social and earned media, according to a brand representative.