Not only is Kenvue spending more on advertising, but it's changed its media mix, with its CEO noting "a strong pivot to social media." Read the whole story

With sales and profits ahead of expectations, the beauty retailer is recapturing some former mojo. Read the whole story

Rap star will appear at brand's one-day experiential event in New York City, Read the whole story

Coors Light-branded bows contain the key to the gift itself: a QR code that leads recipient to a surprise bundle of branded merch. Read the whole story

The push for Spotify's annual "Wrapped" feature reviewing users' listening habits included a global OOH campaign celebrating Taylor Swift. Read the whole story

The holiday campaign, created by Razorfish, will run through Christmas Eve across Chrysler's Instagram, Facebook and TikTok social media channels. Read the whole story

Gail Hollander keeps looking for ways to integrate brand experiences with culture, from rom-com trailers to boy-band tributes. Read the whole story

Not really, but that's one recent tidbit in a newsletter that pokes fun at the industry created by agency veteran Dan Wald. Read the whole story

Yet email is the preferred channel - far outpacing social media, Optimove reports. Read the whole story