Charmin Smooth Tear's "patented scalloped edge" solves "consumers' #1 complaint to our call centers over the years," according to a Charmin scientist. Read the whole story

Toyota is leveraging its longstanding support of Historically Black Colleges and Universities and more recent official sponsorship of the NFL. Read the whole story

The teaser stars Isaiah Mustafa as Old Spice Guy, and depicts "rehearsals" for Instacart's upcoming Super Bowl advertising debut. Read the whole story

Over two-thirds (65%) of Gen Z-ers lead the pack of liquor abstainers. Read the whole story

The NFL's official spiced rum partner will host a live concert at Rums Street Headquarters with Grammy winner T-Pain on Feb 8. Read the whole story

The Revo | Lexus collection integrates Lexus-inspired design elements like its signature taillight and rubber accents. Read the whole story

The automaker presents the first of several collabs with restaurants in its initial partnership with NYC's Coqodaq. Read the whole story

The food giant continues to focus on Gen Z's fast-changing condiment crazes. Read the whole story

In the U.K., Google plans to put a warning on the websites of businesses using fake online reviews, and take specific actions to curtail … Read the whole story

Email tech firms Stensul and Movable Ink are partnering with an enhanced integration to help brands send emails more efficiently. Read the whole story