But most important factor in trend epitomized by Olipop is "the confidence in the overall beverage industry to continue to grow," says CEO. Read the whole story

"'The Californians' is as synonymous with SNL as the ID. Buzz is with California," says VW's Rachael Zaluzec. Read the whole story

The company is rolling out the next phase of "You Got This" and introducing the luxury A-Type Collection. Read the whole story

The brand also hired an industry veteran to reshape its leadership structure, with Coca-Cola executive Mel Landis as its new president. Read the whole story

Among special promos, Peter Piper Pizza brought back its heart-shaped pizza fundraising deal for the second year. Read the whole story

Sales of MilkFresh, which tracks the temperature, and thus the safety, of pumped breast milk, are split 50/50 between online and brick-and-mortar. Read the whole story

The term "value" is expected to evolve this year, extending "beyond price to include a mix of experience, hospitality and affordability," per report. Read the whole story

Among the comedy gold: born-to-be-wild septuagenarians for Weather Tech. Read the whole story

Meta is offering advertisers more control over their ad placements through comment and publisher controls, as well as "blocklists" supported by additional third-party brand … Read the whole story