One effort shelved: "Wild to Mild" campaign juxtaposing images of lions and kittens as analogy for how immunization can help tame the flu. Read the whole story
The luxury apparel company is shedding its struggling Stuart Weitzman brand in a $105 million sale while rolling out a fresh Coach campaign. Read the whole story
Steve, a patient with Dupuytren's contracture (curled fingers), gets to hold hands with his wife again in the new ad. Read the whole story
The pro driver pitches the idea of cutting his racing gear in half to show how the wireless brand can cut consumers' wireless bills. Read the whole story
"You'll see more from us in 2025 than ever before," says Bob Broderdorf, CEO of Jeep. Read the whole story
Execs at Just Egg, a product made of mung beans, say sales are growing five times faster than a year ago. Read the whole story
Meta Platforms wants a judge to throw out claims by two Facebook users who say the company solicited fraudulent ads from advertisers based in … Read the whole story
Siding against WebMD, a federal judge granted class-action status to a user who claims company disclosed video-viewing information to Meta Platforms. Read the whole story
For one: Express a clear point of view. Focus on values, issues and cultural influence that matter to your community. Read the whole story
Consumers may not always be ready to connect with a brand, Ryan Phelan, CEO of RPE Origin, writes. Read the whole story