"The campaign is trying to dismantle the idea that conversations [about guns] always end in arguments," says Ad Council's Michelle Hillman. Read the whole story

Industry trendspotters are betting on seven trends reshaping the food business in the months ahead. Read the whole story

It's too soon to say whether Tesla backlash due to Musk's political activity will affect loyalty to the brand, says S&P's Palomarez. Read the whole story

The Nestle-owned brand expands its flavored sparkling beverages portfolio with Ciao, which incorporates fruit juice and salt. Read the whole story

Film is just the latest in a series of docs chronicling the brand's sports-affiliated brand ambassadors. Read the whole story

Organizations can address health disparities effectively by keeping diverse communities informed about new treatments. Read the whole story

Halsey sings the classic Rolling Stone's song "She's a Rainbow" as the backdrop to an immersive ad. Read the whole story

Small-scale home projects are making a comeback, helping DIY retailers beat sales expectations. Read the whole story

The new opinion area will support "personal liberties and free market," Bezos tells staff. Read the whole story

Some consumers are worried about privacy, and others abandon purchases because of poor customer service, Omnisend reports. Read the whole story