Patel joins Rego Restaurant Group from Church's Texas Chicken, where he was SVP of strategy and growth. Read the whole story

Digital hub will let users customize Coca-Cola packaging with additional names, as well as create videos to share on social media. Read the whole story

Lincoln began working with Williams in 2018, and she continues to be a natural fit for the brand, says Hudson Rouge's Jon Pearce. Read the whole story

Weaker demand and lower-than-expected forecasts haven't shaken the company's long-game strategy of grassroots events and bold campaigns. Read the whole story

Elanco reworked the Village People hit to help promote its dog medicine that fights parasites. Read the whole story

Partnership with Ohtani as a global brand ambassador began last year and includes a second limited-edition bottle in May. Read the whole story

Activations celebrating brand founder Dowling feature bourbon tastings and book excerpts. Read the whole story

"Heroes of the Game" transforms baseball stars into anime athletes with seeming superpowers. Read the whole story

With egg prices cracking $8 a dozen, companies like Brach's and Reese's are seizing the seasonal spotlight. Read the whole story

Reddit is continuing to build out its most fruitful ad format, Conversation Ads, by inviting all advertisers to serve ads between comments on conversation … Read the whole story